Total Sales Up By 165k%
Total orders up by 148k%
New Customer Orders Up By 130k%
New Customer Revenue Up By 215k%
Ad Spend Up By 199k%
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Every move we make is grounded in data. We analyse trends, consumer behaviour, and market performance to craft strategies that deliver results.
Get access to 60 top-tier creatives each month—across all formats and types—at no extra cost. Every creative piece we produce is guided by data, ensuring maximum impact.
Managing over £20 million in ad spend annually, we have the experience and insight to keep your brand at the cutting edge of market trends.
With over £150 million in sales driven annually, we know what works. Our campaigns are designed to convert, leveraging our extensive market knowledge.
Click the link below to explore how our data-driven approach and creative offerings have led to remarkable outcomes for our clients, scaling to 8 figures and beyond.
Founded in 2021 the British owned trainer brand was created on the principles of accessibility to good design and high-quality products, emerged with a vision to satisfy the growing demand for a footwear brand that prioritises transparency and delivers expertly crafted products.
After coming out of covid they were able to scale rapidly with a new system in place for restocking efficiently, helping capitalise on the rapidly growing demand.
Cleens soon saw their best year YET - and year on year, we keep on hitting new heights.
The main aim here was to profitably increase sales. Taking the brand to the next level & dominating the footwear scene countrywide before expanding overseas, but profitably & efficiently. Unfortunately, this is something a lot of brands run into and hit a wall where they feel they can no longer scale past a certain number profitably.
Building upon the strategies that yielded success across the year, we maintained our focus on optimising creatives and identifying "winning" ads.
This approach proved instrumental in helping the brand achieve an astounding 165% increase in sales compared to the previous year, resulting in a substantial influx of orders by 148% & an in platform ROAS of 5.10 on Meta
With such exceptional results throughout the year, we are eagerly anticipating what lies ahead and the boundless opportunities that await the brand in the final months of the year and 2025.
Limited creative testing: Testing fewer than 15 creatives per month restricted opportunities for performance optimization.
USPs not clearly communicated: Creatives didn’t effectively highlight Cleens' core USP of "luxury footwear made accessible through quality craftsmanship and premium materials.
Over-reliance on studio shots: Content was mostly studio-based, lacking dynamic lifestyle imagery to connect with the target audience.
Unengaging video transitions: Slow and ineffective video transitions didn’t grab viewer attention.
Lack of emotional appeal: Ads focused too heavily on products, missing out on creating a strong emotional connection with potential customers.
Too many campaigns running simultaneously, leading to severe overlap and cannibalisation.
Ad account over-reported sales due to an inefficient optimisation window.
Testing via ABO with 96% of spend wasted on underperforming ads.
Budget spread too thin across multiple campaigns, starving the machine.
A heavy focus on retargeting, with little attention to driving incremental sales.
Since joining forces with us in November 2022, the brand has experienced remarkable growth , with an impressive 165% increase in sales across 2024, resulting in the total number of orders surging by 148%, website sessions by 215% and the AOV by 1.6%. Furthermore, returning customers have increased by an impressive 32%, while the Conversion Rate (CV) has surged by 129.19% compared to the previous year.
Taking a look into the Meta ad account, since the start of the year we have delivered a consistent 5.10 ROAS in platform.
Once we had the full picture with the above metrics we began to work backwards to implement the perfect Meta marketing strategy that would allow the brand to profitably & efficiently scale finding new customers. As we realised generating repeat customers from Cleens was not a problem, due to their superior, high quality products that leads the line in premium mens footwear.
So our aim from the get go was to use the existing data already on the ad account, combined with our strategies to find new customers, audiences and markets that resonated with the brand best.
Marketing efficiency ratio
Customer acquisition costs
New Customer acquisition costs
Lifetime value
Average order value
Conversion rate
Running too many campaigns can lead to overlap, and overlap often results in over-reporting. Over-reporting skews your data and leads to poor decision-making, particularly if you're still relying on a 7-day click and 1-day view attribution model. To maintain clarity, it's essential to streamline your campaigns and avoid unnecessary complexity.
By applying cost controls to your ad account, you can direct the algorithm to deliver the CPA you need. When testing new creatives, Meta uses its forecasting tools to predict expected CTR (eCTR) and conversion rate (eCVR) before entering the auction. If the system predicts that the creative won't hit the required CPA, it simply won't spend any budget. No spend means no wasted resources, which ultimately preserves margin—a crucial factor for any emerging brand. More margin = more growth potential.
Ensure your account is optimising for click-based outcomes only. Avoid relying on view-based conversions, as these sales aren't truly incremental and don't provide genuine value. Their only impact is inflating your ROAS, making it seem more impressive than it really is. This is precisely why your advertising platforms like Google and Meta might report higher sales figures than your backend system does. The key to an accurate understanding of your campaign's performance lies in focusing on outcomes driven by genuine engagement, not passive views.
Creative is the cornerstone of success. You must be continuously testing multiple ads weekly in your ad account. Think of it in simple terms: approximately 96% of your ads will either underperform or receive little to no spend. The quicker you can test 100 ads, the quicker you'll discover the 4 that deliver strong returns. Constant testing isn't a luxury—it's a necessity in today’s competitive landscape.
Stop trying to outsmart Meta’s algorithm, which processes more data daily than any other platform in the world. Meta has insights beyond what any human can access, and in most cases, it knows best. Sometimes this means putting your ego aside—forcing spend on underperforming ads, pushing for fake engagement, or overly retargeting can hurt your results more than help. Let the machine do what it’s designed to do, and you'll avoid creating unnecessary challenges for yourself.
We prioritise a deep understanding of your Unit Economics during onboarding. We analyse your product margins, identify your most profitable lines, and set clear north star metrics. This gives us a clear path to hitting your goals. Many brands rely on vague figures, leading to poor decision-making. By grounding our strategy in precise data, we make informed, confident decisions that optimise your ad spend and drive sustainable growth. With a firm grasp on your Unit Economics, we focus on the right products, set achievable targets, and build campaigns for long-term success.
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